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Some of the main goals of the CWA were to ensure that farmers were fairly represented in the media, to mobilize for action on behalf of the farmer when necessary, and to educate consumers and the general public about the agricultural industry. CWA members argued that they were not fairly represented in the “liberal press.” To ensure fair representation in the media, CWA members contacted radio and television stations, circulated petitions, maintained a column in the Modesto Bee, Fresno Bee, and Sacramento Bee, and distributed a monthly newsletter, called the Compass. This exhibit describes a few examples of the CWA’s efforts to organize boycotts and protests in order to support agricultural interests and to educate legislators and consumers about their positions on agricultural matters.
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